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By examining architecture through the optic of the mass media, Beatriz Colomina brings an incredibly lucid and innovative light to bear on architectural criticism. With remarkable insight and theoretical gravity, she makes good use of film and advertising theories to explore the architectural space and its evolution at the beginning of the modern period. Colomina advocates a rethinking of the work of architects such as Adolf Loos and defends an understanding of modern architecture as yet another mass media.